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How to do Image Optimization in SEO

Image Optimization

One of the very important parts to build a successful website is by attracting more visitors to your site. Images play a vital role for it as the images used in articles or blogs can contribute for improving the SEO of the article. A good image can definitely generate traffic from the image based search engines. So it is very important to optimize the images to get some of its traffic.

There can be certain steps that can be followed to fully optimize the image for the SEO. There are certain key things that one needs to follow before uploading the images for your site.

What is Image SEO?

The first preference that visitors give while searching for a blog is through images. In order to improve the SEO of the article, images play a vital role. So it is very necessary to optimize the images and that will also improve the page load speed of your site. Steps to fully optimize an image for SEO:

Selecting the right image

It is always recommended to research and then select the right type of image for your site. Don’t use the copyrighted images and you will find many places to find the right images such as Flickr, istockphoto, Freeimages and many more.

Using descriptive file names

One should always name the file image that Google can understand. Avoid writing long file names that is stuffed with key words. It is suggested to use the common image filetypes such as JPEG, GIF, PNG and BMP.

Giving importance to Alt Text

Alt text can be considered as a text that can be used by the search engines to have a better understanding about the images. It is always good to include the SEO keyword for the alt text that describes the images in a better way.

Size of the images

Huge size of images will take more time for the site to load. So it is very important to keep a check on the size of the image before actually saving it. Massive size of the images will also affect its ranking on the search engines so resize your images using different available tools such as TinyPNG.

Captions for the Images

In order to describe a particular image captions are used, captions appear just below the images of the article. The captions are the text that is used for accompanying the images. Be always creative to add the right caption for your images.

Keeping a check on Page Load time

Keep monitoring the page load speed with the Site Speed tool in Google Analytics. This will help you to find whether there are many images or large size images. Page Load time is also one of the very important element for the search engine algorithms.

Using Image Site Maps

Google Image Site Maps are very important as this will help the images to be noticed by Google. So there should be a place to list out the location of these images in the image site map. It will also help Google to index the images, so it is one of the important steps for a better SEO.

Linking the Images

In order to divert more traffic to a particular link, image linking is the best option. It is advised to use anchor texts for the linking of the images. It will also help to generate a link back to your site when you are linking the image from a guest post which will be beneficial for the SEO.

It is a great time to start with optimizing the images for your blog for a better SEO, which will help you to target more audiences to your site. Feel free to share your views if you find more ways to optimize the image.


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