Getting a Google rank is a prestigious achievement in life. However, there are certain Negative SEO practices which can negatively affect your ranking and then it would be hard for you to place yourself successfully on the Google page.
What is Negative SEO?
SEO practices which are unethical and beyond the perimeters of Google web master guidelines are considered as Negative SEO practices. Search engine optimization is all about optimizing the website. However, bad SEO does just the opposite. They can severely affect your online ranking.
Thus, it is time that you make sure in what ways you can avoid bad SEO attributes.
Stop Duplicate Contents
To get suitable SEO ranking it is important that you make use of SEO friendly content. Never should you utilize duplicate content to help your site to be on the top. An authentic content is sure to pull you up and make your business endeavours so big and prominent.
Don't keyword stuffing
A recognized negative SEO practice is unnecessary stuffing of the keywords. For the reason of optimizing the copy there is absolutely no necessity to keep on repeating the keywords again and again. More usage of keywords makes the article sound meaningless. This may even be considered as a method of manipulating the algorithms. So, make sure that you use keywords in enhancing the quality of an article and not to make the same sound monotonous and repetitive.
Right Methods of Guest Posting
To achieve your links back you can make successful use of guest posts. However, the method applied for the same should be good and recognized. When you are guest posting the wrong way, there are chances that your online ranking can get damaged. In case you desire for better online acknowledgment you can really do guest postings on standard quality websites and that too in the perfect way.
Cloaking should be prohibited
You should never hide the actual destination of a link. This is an offence. There should only be a single page version for both crawlers and online users. Thus, there should not be any discrimination between the website contents and the ads.
Having More Ads is Again an SEO Malpractice
One more negative SEO practice is to have innumerable ads on the upper part of the page. The ads are made visible without the necessity of crawling. However, in case you find people taking less interest in your web page, you should at once check with the page layout algorithm.
Buying Links Can Damage Online Reputation
A success achieved through shortcut is always temporary. For building a blog or a website it needs immense time and patience. This way you can really put up with valuable content and in the manner you can get natural back links most easily. Once you lose the reputation it takes time for you to come back on the main track. It is bad practice to purchase link and get job done. Google can simply catch hold of you, and then it will be all about having no ranking at all. Thus, it would be silly to put your ranking at stake in the way.